I'm not sure this campaign would have made it through focus group testing in the U.S., as I could easily envision backlash from a small army of outraged Soccer Moms. Nevertheless, DDB Singapore has created a series of ads featuring objects of potential harm, only Play-Doh-ized. Each ad has the accompanying tag line, Safe no matter what you make.
Labels: ad campaign, DDB Singapore, Play-Doh, TrendLand
