Trying to create Public Service Announcements for an issue such as obesity prevention is without a doubt a slippery slope. You need to attract the viewer’s attention without being judgmental or preachy — while still getting your point across in an interesting manner. I think that McCann-Erickson (New York) did an admirable job with the visuals, concept and content in this campaign for Ad Council. The ads are clever, attention-getting and have just the right mix of seriousness and humor...which is certainly not an easy task.

Ad Council’s Obesity Prevention campaign with additional ads

Labels: ad campaign, Ad Council, McCann-Erickson, Obesity Prevention