I really enjoy the Reese's ad campaign and wanted to find out which agency was responsible for it.

I haven't been able to confirm that they were responsible for the concept, but Arnold Wordwide is credited with creating the above spots. The minimalist approach can sometimes backfire when applied to commercials, but these do just enough to remain interesting. The visual style is nice as well, as the candy illustrations and background color choices appear retro, while the typography and cropping seem contemporary.

Labels: ad campaign, Arnold Wordwide, commercial, graphic design, Reese’s, video