Here are several new ads created by Ogilvy & Mather, Mumbai, for World Wildlife Fund.

I really enjoy the complexity of the compositions, the quality of the illustrations and the simplicity of the message. In addition to being great ads, I think this campaign is a fantastic example of what can be accomplished with single-color printing.

WWF Ad Campaign

As a bonus, here is a link to previous WWF print campaigns — my favorites are the densely populated areas integrated into detailed leaf imagery.

Additional WWF ads

Labels: ad campaign, graphic design, illustration, Ogilvy and Mather, WWF