Critics and bloggers alike seem to think so.
Nike, a worldwide leader in sporting apparel and shoe sales, has pulled a series of advertisements for its new Hyperdunk basketball shoes. The Wieden+Kennedy produced print ads have been removed from circulation due to criticism that the advertisements encourage anti-gay messages.
The crux of the issue, aside from the face-in-the-crotch photography, stems from the ad’s “Punks Jump Up” tagline, which originated in a 1992 violence-toward-homosexuals rap by Brand Nubian.
From a visual standpoint, I don’t see anti-gay — I see contact in sport. Even looking specifically for an anti-gay vibe, I’m having a hard time making any connection. I certainly agree that the “Punks Jump Up” ad should be pulled for the song that it references, but killing the other ads seems a bit rash.
Here are two of the prime suspects, decide for yourself.
Hyperdunk ads pulled
Nike, a worldwide leader in sporting apparel and shoe sales, has pulled a series of advertisements for its new Hyperdunk basketball shoes. The Wieden+Kennedy produced print ads have been removed from circulation due to criticism that the advertisements encourage anti-gay messages.
The crux of the issue, aside from the face-in-the-crotch photography, stems from the ad’s “Punks Jump Up” tagline, which originated in a 1992 violence-toward-homosexuals rap by Brand Nubian.
From a visual standpoint, I don’t see anti-gay — I see contact in sport. Even looking specifically for an anti-gay vibe, I’m having a hard time making any connection. I certainly agree that the “Punks Jump Up” ad should be pulled for the song that it references, but killing the other ads seems a bit rash.
Here are two of the prime suspects, decide for yourself.
Labels: ad campaign, gay, graphic design, Nike, Wieden+Kennedy
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